Tuesday, April 08, 2008

Entrecard's New Pricing: Too Expensive?

From the Entrecard's Blog came this announcement dated April 7, 2008:

“Starting today, your ad price is determined solely by demand for your ad spot. Every time someone purchases, or applies to purchase an ad on your site, your price doubles. Every time an ad finishes running, your price halves.

To calculate your price at any given moment, just start at 2 credits, and double it for everyone waiting for an ad on your site. For example, if you have 5 people approved and stacked in the “On your widget” column of the dashboard, and 5 people waiting for approval, you would calculate 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2 x 2, or 2 to the power of 10, which eqauls 1024 credits. And then in 24 hours, when an ad has completed running, their price would go down to 512. If no one bought an ad that day, tomorrow it would go down to 256. And then if someone bought an ad for 256, the price would go back up to 512.

So the price will actually fluctuate with each ad that has been bought and each ad that completes. If no one has bought an ad on you in a while, your price will get very cheap very quick. And if you want to buy an ad on a high-profile blog, you’ll be able to whenever you want, as long as you have enough credits.”

Some blogs had become ridiculously priced. Imagine the most expensive ones require 262,144 ec! At the current going rate of $6 per 1000 ec, that would be $1,572.86 cost for a 24-hr adtime!

Having joined entrecard a few weeks ago, I only have over 700 ec left in my account. I've already spent around 600 ec on ads in more than a dozen blogs. I am not sure if it was well-spent but I'm satisfied of the overall results. Maybe I just have to freeze ad buying for now coz it's just "too expensive" (i'm referring to the text on the entrecard boxes on blogs I couldn't afford).

But before someone pushes the panic button, try reading the entrecard blog first. Everything will be normalized in a couple of days, as they promised. So all we have to do is to hold on. And if you can afford advertising on these popular blogs today, why not?


Mrs. Mecomber said...

Entrecard was more fun when it was free and appealed to the "middle-class." I do not have real money to spend, and it was great to be able to "earn" my credits and exposure by dropping. i could get in some of the good blogs by dropping like a maniac. Not so anymore. I HATE the new system. All of their "updates" are killing what made Entrecard so great at the first.

Michael Aulia said...

It was 16,000ec to advertise on my blog a few hours earlier lol.
Let's wait for a few days till everything settles.

It may be good or it may be bad

Wilhelmina said...

Now I know why it took 512ec to advertise on my blog.

Javi said...

looks like you're closely monitoring the entrecard happenings bai! have somehow lost interest in it for a while. i'll check how much my blog's ad is priced. hehehe.

Novz said...

thanks for commenting mrs. mecomber! i'm not totally convinced of this new system. i'll write a follow up post on this.

michael aulia, thanks for commenting! they promised it will settle down. but i'm not really sure about it.

weli, it's because there are 9 adverts currently queueing for the adspace in your blog.

javi,i just happened to read an entry from a dropper. then i read entrecard's blog.